Website Maintenance Plan | Prepared for Dale McIntyre | Wise Media
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Prepared for Dale McIntyre  ·  Alpine Prestige Properties Ltd.
See The Plan
Prepared for Dale McIntyre  ·  Two Properties

Your Sites Stay Live,
Fast, And Booking.

A website is not a one time build. It is infrastructure. Every month I update it, secure it, monitor it, publish to it, and fix what you ask me to fix. You never think about it again.

PR The Lodge at Panther River
pantherriver.com
Covered
AP Alpine Prestige Properties
alpineprestigeproperties.com
Covered
Why This Matters

A Dead Site Is A Dead Booking Channel.

Outdated WordPress installs are the number one entry point for site compromise. A broken booking button or a site that will not load costs you the reservation and the guest never tells you why.

1 in 25
Roughly the share of WordPress sites running a known vulnerable plugin at any given time. Updates close that door before it opens.
3 sec
The point where mobile visitors start abandoning. Both of your sites are image heavy. Performance is not optional.
$0
What a rebuild costs when the site is maintained. What it costs when it is not is a four figure emergency.
Runs On WordPressCore, plugins, themes Stripe StripeAutomatic billing Google GoogleSearch Console and Analytics Cloudflare CloudflareDNS and edge caching
What You Get Every Month

Six Things, Handled Without You Asking.

Same scope on both properties. You get a report at the end of the month showing exactly what was done.

01  /  Core Maintenance
WordPress Core 6.7.1 → 6.8.2
Booking Plugin 4.2.0 → 4.3.1
Theme Files 3.9.4 → 4.0.0
Forms & SEO Stack 2.1.7 → 2.2.3

Core, Plugin, And Theme Updates

Every update is applied on a staging copy first, checked against your booking flow and contact forms, then pushed live. Nothing breaks silently on a Friday night.

02  /  Uptime
99.9%
Monitored Every 5 Minutes

Downtime Caught Before Guests Do

If either site goes down, I am alerted immediately and start working the fix. You are not the one finding out from a guest.

03  /  Security
SSL Certificate Valid
Firewall Rules Active
Malware Scan Clean

Hardened And Scanned

Firewall, login protection, and continuous malware scanning. If something gets flagged, it is cleaned and closed the same day.

04  /  Content & AEO
Written To Be Cited By
ClaudeClaude ChatGPTChatGPT PerplexityPerplexity GeminiGemini GoogleGoogle
"Where should I stay near the Panther River in Alberta?"
The Lodge at Panther River offers riverside cabins roughly two hours from Calgary, with access to fishing, hiking, and backcountry trails year round.
Source: pantherriver.com

Two Posts A Month, Written To Get Cited

Guests do not only search anymore, they ask. Every post is structured with direct answer blocks and schema so Claude, ChatGPT, Perplexity, and Google AI Overviews quote your site by name instead of a competitor. Classic SEO rankings come with it.

05  /  Edits On Request
Request #0412 In Progress

"Swap the hero photo on the lodge page and update the winter rates table."

Submitted 9:14 AM Live Same Day

You Text Me, It Gets Changed

Rate changes, new photos, updated availability, a typo, a new page section. Send it over and it goes live. No ticket portal, no hourly invoice for small work.

06  /  Backups
MonToday
One click restore to any day

Daily Backups Plus A Monthly Report

Offsite daily backups, plus a plain English health report at month end so you can see exactly what you paid for.

Investment

One Hundred Per Site, Per Month.

Stripe Two separate Stripe subscriptions, one per property, $100 CAD each per month plus GST. Start or cancel either one on its own with 30 days notice. No setup fee, no contract term.

PR The Lodge at Panther River pantherriver.com
$100CAD / month
Plus GST. Billed on the same date each month.
  • WordPress core, plugin, and theme updates
  • Security hardening and malware scanning
  • Uptime monitoring and downtime response
  • Daily offsite backups with one click restore
  • Speed and performance optimization
  • 2 blog posts a month, tuned for Google and AI answer engines
  • 30 minutes of content edits on request
  • Monthly health report and priority email support
Start Panther River
AP Alpine Prestige Properties Ltd. alpineprestigeproperties.com
$100CAD / month
Plus GST. Billed on the same date each month.
  • WordPress core, plugin, and theme updates
  • Security hardening and malware scanning
  • Uptime monitoring and downtime response
  • Daily offsite backups with one click restore
  • Speed and performance optimization
  • 2 blog posts a month, tuned for Google and AI answer engines
  • 30 minutes of content edits on request
  • Monthly health report and priority email support
Start Alpine Prestige
Stripe Powered by Stripe

Billing Runs Itself

Two subscriptions on one account. Card on file, charged the same date every month, receipt in your inbox seconds later. No invoices to chase, no reminders, nothing to remember. Update the card or cancel from any receipt link.

Panther River subscription $100.00 / mo
Alpine Prestige subscription $100.00 / mo
GST $10.00
Total per month $210.00 CAD
Running Both Properties
$210.00 CAD a month all in. Two subscriptions billed to the same account, so either property can be stopped without touching the other. See add ons
Start Both Subscriptions
Optional Add Ons

Turn The Site Into A Booking Machine.

Maintenance keeps the asset alive. These make it produce. Add any of them to either property at any time, or drop them the same way.

ADD ON 01
Google Ads Meta Instagram Facebook

Google Or Meta Ad Management

Paid traffic pointed straight at your booking page, managed end to end. Google for people already searching, Meta for people who have not heard of you yet.

$750CAD / month
Per property, not shared
  • Campaign build, audience research, and creative
  • Daily budget pacing and bid management
  • Conversion tracking on every booking enquiry
  • Monthly performance report with cost per booking

Management fee only. Ad spend is billed by Google or Meta directly.

ADD ON 02
Claude ChatGPT Perplexity

Content Scale, Six Posts A Month

Four extra articles on top of the two included, so the site publishes six a month. Same AEO structure, so Claude, ChatGPT, and Google keep pulling from you.

$200CAD / month
Per property, not shared
  • 4 additional posts, 6 total each month
  • Keyword and question research per article
  • Answer blocks and schema for AI citation
  • Internal links pointed at your booking pages

Works out to $50 per article, the same rate as one off commissions.

ADD ON 03
Airbnb Vrbo

Email Marketing To Past Guests

Every guest who has already stayed is your cheapest next booking. This turns that list into repeat stays that come direct instead of through a platform taking a cut.

$350CAD / month
Per property, not shared
  • 2 campaigns a month written and sent
  • Automated post stay and win back sequences
  • Seasonal and last minute availability blasts
  • List growth capture built into the website

Direct bookings keep the platform commission in your pocket.

Add Ons Are Priced Per Property
Run an add on for one site or both, your call. Nothing is bundled, and each one bills as its own Stripe line so you can start or stop it independently.
Ask About Add Ons
Clear Boundaries

What The Plan Does Not Cover.

So there is never a surprise invoice. Anything outside this scope gets quoted before any work starts.

New Pages And Rebuilds

Adding a full new page, a new booking flow, or redesigning a section is project work. Quoted separately at a client rate.

Hosting And Domains

Your hosting, domain registration, and any premium plugin licenses stay in your name and are billed by those providers directly.

Ad Spend And Photography

Ad management is available as an add on above, but the ad spend itself and any professional photo or video shoot are billed separately.

Before You Ask

The Four Questions Everyone Has.

Why do I need this if the site already works?

It works today because it is current. WordPress, plugins, and PHP all move. Six months without updates is how a working site becomes a broken booking button or a compromised install. This plan is the difference between a site that ages well and one that fails at the worst possible time.

What happens if the site goes down?

Monitoring alerts me automatically. I diagnose it, restore from the most recent clean backup if needed, and get you back live. No emergency call out fee. It is covered by the plan.

Can I cancel?

Yes. 30 days notice, no term commitment, no cancellation fee. Your site, hosting, and domain remain yours in full. You keep every blog post that was published while the plan was active.

What if I need more than 30 minutes of edits in a month?

Small overruns get absorbed. I am not stopwatching a rate change. If a month turns into something substantial, like a new page build, I tell you the number before I start and you decide.

Two Sites. Two Hundred A Month.
Zero Things To Think About.

Dale, start either property or both. Coverage begins the week the subscription activates.

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