VRBO vs Airbnb vs Direct Booking: Which Channel Should STR Hosts Prioritize?

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If you own a short-term rental, you’re probably listed on Airbnb, maybe VRBO, and possibly wondering whether you should bother building your own direct booking website. The answer matters more than most hosts realize — because the channel you prioritize determines your margins, your control, and your long-term scalability. The Three Main STR Booking Channels […]

How We Built a Full STR Brand From Scratch

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by Cody Wise, Founder, Designer and Entrepreneur Most Airbnb operators are not building businesses. They are managing listings. There is a difference. Listings generate income. Systems generate scale. This case study breaks down how we built a full STR brand from scratch in Calgary. Not just a website. Not just cleaning. A complete ecosystem: brand […]

Why Your Airbnb Listing Needs Its Own Website in 2026

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by Cody Wise, Founder, Designer and Entrepreneur If you are relying only on Airbnb for bookings, you are building on rented land. And in 2026, that is a risk most operators can no longer afford. Airbnb is powerful. But it is not your business. You do not control the traffic. You do not own the […]