How Much Should a Small Business Spend on Google Ads in Canada? A 2026 Budget Guide

Wise Media Social Image

Most small businesses in Canada should budget $1,000-$3,000 per month for Google Ads to see meaningful results, with average cost-per-click running $2-$5 across industries (higher for competitive sectors like legal and home services). Start at $1,000/month minimum — anything lower rarely gathers enough data to optimize. Summary Table of Contents What Determines Google Ads Cost […]

Facebook Ads vs Google Ads: Which One Should You Run First?

Wise Media Social Image

by Cody Wise, Founder, Designer and Entrepreneur If you are ready to spend money on ads, the first question is always the same. Facebook Ads or Google Ads? Most founders guess. And guessing is expensive. The truth is simple. Both platforms work. But they solve different problems. Choosing the wrong one first will slow your […]