How to Optimize Your Google Business Profile to Rank in the Local Map Pack

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Google Business Profile optimization means fully completing your profile, choosing accurate categories, keeping your name/address/phone consistent everywhere online, and actively collecting reviews, because Google ranks the local map pack on three factors: relevance, distance, and prominence. Improving each one directly increases your odds of appearing in the top three map results. Summary Most local businesses […]

Facebook Ads vs Google Ads: Which One Should You Run First?

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by Cody Wise, Founder, Designer and Entrepreneur If you are ready to spend money on ads, the first question is always the same. Facebook Ads or Google Ads? Most founders guess. And guessing is expensive. The truth is simple. Both platforms work. But they solve different problems. Choosing the wrong one first will slow your […]