How to Choose Brand Colours (Without Relying on Colour Psychology Myths)
Blue does not make people trust you. Here is how to choose brand colours using contrast, accessibility, reproduction and category distinctiveness instead of folklore.
How to Look Like a Billionaire Influencer With AI (and the Tells That Give It Away)
The billionaire look is quiet luxury editorial photography, and it is built on subtraction. Four full prompts, the five tells, and the line not to cross.
Wild AI Photo Prompts: 6 Cinematic Scenes That Break the Cafe Cliche
Six full AI photo prompts for scenes nobody else is generating, from a 2am laundromat to a glacier, plus the formula for inventing your own.
How to Make AI Photos of Yourself That Do Not Look AI (With the Exact Prompts)
Stop describing your face in the prompt. Train a likeness model, then spend the prompt on scene, light and camera. Three copy-paste recipes included.
The Visual Rules I Follow To Make Brands Look Expensive
by Cody Wise, Founder, Designer and Entrepreneur There is a difference between a brand that looks good and a brand that looks expensive. One gets attention. The other earns trust. I build brands that feel high level because I follow visual rules that most designers never learn. Not tricks. Not trends. Rules. These rules come […]
Why Most Brands Fail Before the Website Is Even Built
by Cody Wise, Founder, Designer and Entrepreneur Most brands fail before the website is even built. Not because the founder lacks talent. Not because the product is weak. But because the identity is not aligned with the ambition. People try to build websites on top of confusion. They stack pages on top of weak foundations. […]