Contractor Websites That Win The Job Before The Call
Wise Media designs & develops premium brands, apps and websites, then runs the SEO, ads, and AI-search visibility that turn them into revenue. For trades, that starts with ranking in every service area you actually drive to.
Why You Are Renting Leads You Should Own
The lead sellers all work the same way. They rank for your trade in your city, sell that same lead to you and to three competitors, and charge you whether it closes or not. You are paying to compete for a customer who was searching for exactly what you already do.
- The same lead sold to you and three competitors at once
- Paying per lead whether it closes or not
- Your reputation living on a profile you do not control
- No ranking of your own, so the day you stop paying the phone stops
- A website that works like a business card instead of a sales tool
The Stack Behind The Phone Ringing
Everything that captures the call, tracks where it came from, and gets the job on the schedule.
Google
Google Ads
Analytics
WordPress
Stripe
QuickBooks
Zapier
Mailchimp
Cloudflare
MakeHow Trades Actually Rank
Trades SEO is not national SEO. It is won in the map pack and on service area pages, and it is lost by having one page that lists eleven services for a city you only half cover.
A Page Per Service, Per Area
Someone searching for furnace repair in Airdrie does not want your general services page. They want a page about furnace repair in Airdrie. That page has to exist, be genuinely about that job in that place, and link into the rest of the site properly.
The Map Pack Is The Real Homepage
Most trades calls start in the local map results, not on a website. That makes the Google Business Profile, the categories, the service areas, the photos and the review velocity a bigger lever than anything else you can touch.
Local Services Ads And Google Ads Are Different Products
Local Services Ads charge per lead and require licence and background verification. Google Ads charge per click and give you control over the message. Most trades should run both, but they do different jobs and should never be managed as one budget.
Capture The Call
Trades leads are phone calls, and phone calls are the hardest thing to attribute. Call tracking numbers by channel are what tell you which half of your spend is actually working.
What You Get
Owning The Map Pack
Most trades calls start in local map results, not on a website. The Google Business Profile, the categories, the service areas and the review velocity move more jobs than anything else you can touch.
Every Call Traced
Tracking numbers per channel, so you know which half of the spend is working.
A Page Per Service, Per Town
Someone searching furnace repair in Airdrie does not want your general services page.
Reviews Without Chasing Them
A request fires after every completed job, so the review velocity that drives the map pack builds itself instead of depending on you remembering at the end of a long day.
Cost Per Booked Job
Not cost per click, not cost per lead. What it cost to put a job on the schedule, by channel, every month.
Stop Renting Your Leads
The same lead sold to you and three competitors is a business model. Theirs, not yours.
Built For How You Run
Owner Operator
One truck, one trade, a tight radius.
- One trade across two or three service areas
- A site that makes you look like the biggest in town
- Reviews arriving without you chasing them
Crew Of Five To Twenty
Enough capacity to need real demand.
- Pages for every service and every area
- Ads running against your actual capacity
- Call tracking so you know what to cut
Multi Location
More than one yard, more than one market.
- A location structure that does not cannibalise itself
- A separate profile and separate reporting per location
- Recruiting pages that bring in crew
Trades And Contractor Website Packages
Prices show in CAD for Canadian visitors and USD everywhere else. Ad spend and Local Services Ads lead costs are paid directly to Google and are not included.
Local Pro
One time
For an owner operator who needs to rank and look legitimate.
- Brand refresh if you need one
- Up to six service pages
- Up to three service area pages
- Quote request forms
- Google Business Profile build and optimization
- Local SEO foundation and schema
Market Leader
One time
For a crew that needs to cover a region and keep the schedule full.
- Everything in Local Pro
- Up to twenty service and service area pages
- Review generation after every job
- Call tracking numbers by channel
- Google Ads and Local Services Ads setup
- GA4 conversion tracking on calls and forms
Regional Operator
One time
For multi location operators who need structure and reporting.
- Everything in Market Leader
- Multi location architecture that does not cannibalise
- A profile and a report for every location
- Recruiting pages that bring in crew
- Custom integrations with your scheduling or CRM
- Ninety days of growth support after launch
Ongoing SEO, content and ad management start at $750 a month.
Own The Lead Instead Of Renting It
Tell us your trade and the towns you cover. We will map the service and area pages you are missing, what the map pack needs, and what it costs to stop buying your own customers back.