Handle a client who wants unlimited revisions by defining the number of included rounds in the contract before work starts, then treating anything beyond that as a paid change order, quoted and approved before you begin.
Why Does “Unlimited Revisions” Hurt Both Sides?
Why does it hurt the agency?
Without a defined limit, scope has no edge. A project quoted for a fixed price can quietly turn into double the hours, eroding margin on exactly the clients who need the clearest boundaries.
Why does it actually hurt the client too?
Unlimited revision cycles rarely converge on a better outcome — they often just delay launch indefinitely as decision paralysis sets in. A defined process gets to a strong result faster.
How Do You Set the Boundary Without Damaging the Relationship?
How should revision limits be framed in the proposal?
As a feature, not a restriction — explain that a defined process, with structured feedback rounds, produces better results faster than open-ended back and forth.
What do you say when a client pushes past the limit?
Acknowledge the request, confirm it’s outside the agreed scope, and offer a clear price for the additional round — framed matter-of-factly, not as a confrontation.
Related Reading
- How to Price a Web Design Project
- Why I Turned Down Clients Who Weren’t the Right Fit
- What I Learned Building Wise Media’s First 50 Client Projects
Frequently Asked Questions
How many revision rounds should be standard?
Two to three rounds is common for most design and web projects, though the right number depends on project complexity.
What counts as a “revision” versus a new request?
A revision refines something already scoped; a new request introduces something outside the original brief. Defining this distinction in writing prevents disputes later.
Should revision limits ever be waived?
Occasionally, for a high-value long-term client relationship — but as a deliberate choice, not a default, to avoid setting an unsustainable precedent.
Need a Scope Process That Protects Your Margin?
Wise Media builds clear-scope proposals for agencies and freelancers. See our website packages or start your project here.