Paid Advertising, Meta And Google

Ads That Report One Number:
What They Made You.

Meta, Google and TikTok campaigns built on the offer and the landing page first, tracking verified before a dollar is spent, and one report that puts spend next to sales.

Fixed scope and price in writing. You own the domain, the code and the accounts.

Paid Advertising Packages

Monthly management fee, three month minimum. Ad spend is paid to Meta or Google directly, not to us.

Starter

0 CADCAD per month

For a business entering paid traffic.

  • Campaign setup and pixel
  • 1 platform, Meta or Google
  • 3 ad creatives
  • Bi weekly optimisation
  • Landing page creation
  • Monthly reporting
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Most Chosen

Growth

,250 CADCAD per month

For a brand scaling acquisition.

  • Everything from Starter
  • Both platforms
  • Creative testing
  • Retargeting campaigns
  • Landing page optimisation
  • Weekly reporting
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Dominate

,750 CADCAD per month

For aggressive market expansion.

  • Everything from Growth
  • Multi campaign scaling strategy
  • Ad creative iteration system
  • Conversion rate consultation
  • Weekly strategy calls
  • Advanced performance reporting
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Every Platform
Reporting Into One Number.

Meta, Instagram, Google, YouTube and TikTok, tracked through GA4, Tag Manager and the Conversions API so the spend is judged on sales, not clicks.

What You Get

Six parts of every paid advertising build, and the job each one does.

OfferBefore The Spend
SpendClickPageLeadSale Fixed before spend Offer First

The offer and the page first, then the money.

A broken landing page burns budget at any scale, so the funnel is fixed before a dollar goes out.

CreativeTesting
Ad AAd BAd C Winner scales

Three creatives in, one winner scaled.

Structured creative tests so budget follows what is working, not what looked good in a meeting.

AudienceTargeting
Broad1% LookalikeWarm Three ad sets per campaign, never merged

Broad, lookalike and warm, never merged.

Separate ad sets so you can see which audience is actually buying.

TrackingEnd To End
PageViewViewContentLeadPurchase Pixel and Conversions APIGA4 key eventsVerified Before Spend

Every dollar tracked from spend to sale.

Pixel, Conversions API and GA4 events verified before launch, so the reporting is real.

BudgetPacing
Budget Hard stop Day 1Show nightSpend Cannot Outlive The Offer

Budgets that stop when the offer does.

Lifetime budgets with hard stops for launches and events, so spend never outlives what it is selling.

ReportPlain English
Weekly ReportCost per lead One number, written in plain English

One number, every week.

Cost per lead or cost per sale, what changed and what is next.

Paid Advertising Questions

Straight answers before you book the call.

Quick Answer

Why Do Most Paid Ad Campaigns Lose Money?

Most campaigns lose money because the offer, the landing page or the tracking is broken before the first ad runs. Wise Media fixes those three first, then runs Meta and Google campaigns and reports spend against sales as one number.

  • Offer first. The page and the offer are built before the spend.
  • Tracking. Pixel, Conversions API and GA4 verified before launch.
  • Reporting. Spend against leads and sales, not impressions.
  • Starting point. Management starts at $500CAD per month.

Management is $500CAD a month for one platform, $1,250CAD for Meta and Google with creative testing, and $1,750CAD for multi campaign scaling with weekly strategy calls. Ad spend is paid directly to the platforms.

Enough to get a clear read in the first month, which depends on your cost per lead and your margin. We set a test budget with you on the first call rather than guessing.

A first signal usually arrives inside the first week once tracking is live. Reliable numbers take a few weeks of spend, and we will not promise a return before we see your offer and your data.

Yes. Every plan includes creatives, and the higher tiers add structured creative testing and an iteration system.

Yes. Ad accounts, pixels and data stay in your business manager, and we work inside them with access you can remove at any time.

Never Scale
A Broken Offer.

Share the account and the offer. We will tell you what is leaking before you spend another dollar.

FAQs About Google And Meta Ads Management

How Much Does A Meta Ads Agency Cost In Canada?

Management fees are published on this page by tier. Your ad spend is separate and is paid directly to Meta or Google, never to us, so you can see exactly what the platform received.

What Is The Difference Between Google Ads And Local Services Ads?

Google Ads charges you per click and you control the landing page. Local Services Ads charge you per lead, show a Google Screened badge, and send the lead straight to your phone with no landing page involved. Service businesses usually want both running, because they catch different moments.

Are Google Local Services Ads Available In Canada?

Yes, in selected categories and cities, and the eligible list changes. We check your category before we recommend it rather than after you have paid for the licence and background check.

What Is The Minimum Ad Spend To Work With You?

Enough to produce a readable signal, which in most categories means a few thousand a month. Below that you are not running ads, you are running an experiment that never reaches significance.

How Long Before Ads Start Working?

Expect the first two to four weeks to be learning, not profit. We hold a three month minimum because an account killed in week six was never given the chance to produce the data that makes it work.

Do You Build The Landing Page Or Just The Ads?

We build both, and we recommend you do not separate them. The most common reason a well targeted ad fails is that it points at a home page instead of a page that repeats its promise.

Who Owns The Ad Account?

You do. We work inside your Google Ads and Meta accounts under our agency access. If we part ways, we remove our access and every campaign, audience and conversion history stays with you.

How Do You Report On Results?

Monthly, against booked revenue where the tracking allows it, not against impressions. If your CRM or booking system can be connected, we connect it, so the report shows jobs rather than clicks.

Why Did My Cost Per Conversion Go Up?

Usually one of four things: more competitors bidding, a landing page that got slower, a conversion action that broke, or broad match quietly widening your targeting. We audit all four before touching bids.