Brand Identity And Logo Design
Look Like The Premium Option
Before You Say A Word.
Buyers decide what you are worth before they read a line. We settle the positioning first, then build the logo suite, colour, type and the rules for using them, so you can charge more and every asset after this one costs less to make.
Fixed scope and price in writing. You own the domain, the code and the accounts.
Brand Identity Packages
One time fee. The first build, because it makes every other build cheaper.
Basic
0 CADCAD one timeFor founders building a clean, professional identity.
- Custom logo suite
- Brand colour system
- Typography selection
- Mini brand guide
- Business card design
- Email signature design
Regular
0 CADCAD one timeFor brands ready to elevate their visual presence.
- Everything from Basic
- Social media profile suite
- 9 custom promotional graphics
- Instagram highlight covers
- Branded website mockup
- Extended brand guide
Premium
,500 CADCAD one timeA complete visual identity system built for authority and scale.
- Everything from Regular
- Investor or sales pitch deck
- Animated logo intro and outro
- Social media banner suite
- Custom brand patterns or textures
- Full brand guidelines document
Designed In The Tools
That Ship It
Illustrator and Photoshop for the marks, After Effects for the motion, delivered as files that drop straight into every platform you post on.
What You Get
Six parts of every brand identity build, and the job each one does.
Positioned before it is drawn, so the price is set by the position.
Who it is for, what it replaces and why it costs what it costs. Settle that and the design has something to say.
One mark, every size it lives at.
Primary, stacked, icon and favicon, built to hold at 16 pixels as well as on a sign.
A palette and a type pair, chosen on purpose.
A colour system and type that read as one brand on a phone, a deck and a truck wrap.
The rules written down, so nobody has to guess.
Logo usage, colour, typography and the do and do not page, handed to anyone who makes something for you next.
Cards, profiles and signatures, all from the same system.
Business cards, a social profile suite and an email signature, so the brand shows up the same everywhere a customer meets it.
An intro and outro for every video you post.
Your mark animated for reels, ads and presentations on the Premium build.
Brand Identity Questions
Straight answers before you book the call.
Quick Answer
What Does A Brand Identity Package Include?
A brand identity package is the positioning, the logo suite, the colour system, the typography and a guide that keeps them consistent. Wise Media sets the positioning first so the design has something to say, then hands over every file and the rules for using them.
- Core. Logo suite, colour system, typography and a brand guide.
- Assets. Business cards, social profiles, email signature and promo graphics on higher tiers.
- Ownership. Every source file is yours on delivery.
- Starting point. Brand packages start at $500CAD.
Packages run from $500CAD for a logo suite with colour, type and a mini guide, to $2,500CAD for the full system with a pitch deck, animated logo and complete guidelines. Scope and price are agreed in writing before any work starts.
No. Positioning comes first: who it is for, what it replaces and why it costs what it costs. The logo, colour and type are designed to carry that, which is why the result can support a higher price.
Vector and web ready versions of every logo, the colour codes for print and screen, the typefaces and a brand guide that shows how to use them. You own all of it.
Yes. Where the name and recognition are worth keeping, we refine the mark, tighten the system and document it, rather than throwing away equity you already built.
Yes. Brand, website, ads and content are built by the same team, so the identity carries straight into the site and the campaigns without a handoff.
Look As Established
As You Actually Are.
Tell us what you sell and who buys it. You get the positioning and the number on the first call.
FAQs About Brand Identity Packages
What Is Included In A Brand Identity Package?
A primary logo and its variations, a colour palette with the exact values, a type system, usage rules, and a brand guide document your team and any future designer can work from. Larger tiers add collateral, social templates and brand photography direction.
What Is The Difference Between A Logo And A Brand Identity?
A logo is one mark. A brand identity is the full system the mark lives inside: colour, type, layout, tone and the rules for using them. A logo on its own cannot keep your website, your ads and your deck looking like they came from the same company.
How Much Does Branding Cost In Canada?
Each package on this page carries its price. What moves the number is the number of logo concepts, how much collateral you need, and whether the package includes the brand guide or stops at the files.
How Long Does A Brand Identity Take?
Two to five weeks. Concepts land in week two, and the revision rounds are named in the scope so there is no open ended loop.
Can I Buy Branding And A Website Together?
Yes, and it is cheaper and faster than buying them apart. The brand system becomes the website's design system directly, which removes a translation step that usually costs a week.
Do I Own The Logo And The Copyright?
Yes. On final payment the copyright transfers to you in writing, along with the editable vector source files. You are not licensing your own logo back from us.
How Many Logo Concepts Do I Get?
It depends on the tier and the number is written in the scope before you sign. We present fewer, stronger directions rather than a wall of options, because a wall of options is how a brand ends up designed by committee.
Can You Rebrand A Business That Already Exists?
Yes. A rebrand starts with what is worth keeping, because equity you already have is expensive to throw away. Sometimes the right answer is a refresh and we will say so.
Do You Do Branding For Startups And Fintech?
Yes, including pre funding. Early stage brands have a specific problem, which is that the identity has to signal more credibility than the company has revenue, and that is a design problem with known solutions.