What Was Built

• A logo system. Primary, secondary and the rules for which one goes where.
• An icon system. Drawn to the same grid as the mark, so it reads as one family.
• A colour palette and a typographic system. Fixed, so the brand survives being used by other people.
• Clear space rules. The part that stops a good mark being ruined in someone else’s deck.
• Sub logos for every brand they run. Each one its own thing, all of them obviously the same house.

In Their Words

Hugo Manuel Cabañez, five stars on the Wise Media Google profile.