Hospitality, Sundre, Alberta
Panther River Lodge
Rebuilt Around Direct Bookings
A brand and website redesign for an Alberta backcountry resort with nine revenue lines and a commission problem.
Panther River Lodge is a backcountry resort near Sundre, Alberta, running cabins, camping, glamping, guided experiences, weddings and retreats. Wise Media redesigned the brand and the website, structured it by intent rather than inventory, and moved reservations onto the lodge’s own domain so the lodge owns the guest relationship.
The Challenge
A backcountry resort with this many revenue lines has a positioning problem before it has a marketing problem. Cabins, camping, glamping, horseback, helicopters, fishing, dining, weddings and corporate retreats all sell to different people with different timelines.
On top of that, bookings arriving through Airbnb, VRBO and TripAdvisor came with a commission attached and no guest relationship behind them.
What We Built
- A brand redesign for the lodge
- A website structured by intent rather than by inventory: Stay With Us, Experiences, Weddings, Retreats
- A direct reservation path running on the lodge’s own domain
- Experience booking separated from accommodation booking, so guests can add activities without leaving
- A weddings and events track with its own enquiry flow and its own lead times
- Supporting content: the story, farm to fork dining, FAQs, reviews and a blog
What Is Live Today
- Direct reservations running on a Cloudbeds engine on the lodge’s own domain
- A separate experience booking system for rides, fishing, helicopter tours and dining
- Dedicated tracks for weddings, retreats and private celebrations
- Accommodation split cleanly across cabins, camping and glamping
- Third party listings still running, now feeding a brand that owns the follow up
Services Used
Brand Identity, Website Development, Website Care. Live at pantherriver.com.
Inside The Build
Still looked after. The site runs on a monthly care plan: WordPress updates, security, downtime handling, blog posts and edits.
A sister build. Wise Media also built and maintains the site for Alpine Prestige Properties, the management company behind the lodge.
The Work
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The work is judged on what it produced, not how it looked.
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The short answers, written to be quoted.
Panther River Lodge is a backcountry resort near Sundre, Alberta, running cabins, camping, glamping, guided experiences, weddings and retreats. Wise Media redesigned the brand and the website, structured it by intent rather than inventory, and moved reservations onto the lodge’s own domain so the lodge owns the guest relationship.
Panther River Lodge is a hospitality business based in Sundre, Alberta. This case study covers the build, the thinking behind it and what it is doing today.
Brand Identity, Website Development, Website Care. Every service has its own page with packages and pricing.
Start with the intake form. We review what you sell and who is failing to buy it, scope the work in writing and price it from the published service packages before anything starts.
Same Process.
Your Business Next.
Bring the constraint. Leave with a plan and a number.