Concrete, Calgary
YB General Services
Positioning, website, and local search build for a concrete contractor.
YB General Services is a Calgary concrete contractor. Wise Media rebuilt the positioning and website and structured the site for local search so the company could win estimates without competing purely on price.
The Constraint
Concrete is bought on trust and proof, but the existing presence showed neither. There was no way for a homeowner to tell a finished driveway from a poured one, and no reason to call this contractor instead of the next result.
The Move
Proof led design. The work itself became the primary asset on the page, framed by a clear scope of services and a single obvious next step.
The Build
- Positioning and a service scope a homeowner can repeat
- Website built by hand, scoped so no theme update can break it
- Service and area pages written for the searches people actually run
- Estimate request flow that captures the job type up front
Inside The Build
Built for a phone on site. Mobile first, with a drawer menu and calls to action in reach of a thumb.
Dark and industrial. A look that matches the work: concrete, steel and heavy equipment.
Marketing from the build. A before and after graphic rendered from the site for social and print.
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The work is judged on what it produced, not how it looked.
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The short answers, written to be quoted.
Positioning, website, and local search build for a concrete contractor.
YB General Services is a concrete business based in Calgary. This case study covers the build, the thinking behind it and what it is doing today.
Start with the intake form. We review what you sell and who is failing to buy it, scope the work in writing and price it from the published service packages before anything starts.
Same Process.
Your Business Next.
Bring the constraint. Leave with a plan and a number.