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STR & Real Estate
Guides.
Marketing, branding, and digital strategies for real estate developers, Airbnb operators, and STR businesses.
New Home Builder Websites in Canada: The Licence and Advertising Rules That Govern What You Can Publish
An Ontario new home builder must display its HCRA licence on its website, and the requirement is a directive under the New...
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Channel Manager vs iCal: Why Your Direct Booking Site Keeps Double Booking
A direct booking website needs a channel manager the moment you list the same unit on more than one platform. Airbnb's calendar...
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Your Mortgage Broker Website Is a Regulated Advertisement. Here Is What Alberta, Ontario and BC Require in 2026
Mortgage broker websites are advertising under provincial regulation. What FSRA, RECA and BCFSA require on the page, and what changes in British...
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Is Your Realtor Website Breaking CREA’s DDF Rules? The Badge Requirement Most Hand-Built Sites Miss
If your website displays listings pulled from CREA's Data Distribution Facility, every one of those listings must now show a "Powered by...
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How to Choose an Airbnb Management Company in Calgary (2026): Fees, Licences and the Questions That Actually Matter
By Cody Wise, founder of Wise Media. Last updated 22 September 2026. This article is general information about how short-term rental management...
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How Do You Get Your Real Estate Listings Into ChatGPT? A 2026 Canadian Guide
You cannot upload a listing to ChatGPT. Here are the four routes Canadian listing data actually takes into AI search, what CREA...
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How Do You Join the Airbnb Co-Host Network in Canada? (2026 Requirements)
The 2026 requirements to join the Airbnb Co-Host Network in Canada, the full application sequence, and the Alberta property management licensing question...
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Alberta Tourism Levy on Direct Bookings: The 2026 Filing Guide for STR Hosts
Airbnb and Vrbo remit the levy on what they collect. On a direct booking you collect, so you register and remit. Rates,...
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RESO Web API vs RETS in Canada: What Your Realtor Website Actually Needs in 2026
RESO stopped certifying RETS in 2018, but CREA DDF is not RETS, PropTx runs a RESO API, and Alberta Pillar 9 was...
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Can I Use MLSยฎ in My Real Estate Website Name? CREA’s Rules, 2026
No, and it is not a grey area. CREA bans the MLS mark from domain names outright. What the Trademark Manual actually...
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Do You Still Have to File the Underused Housing Tax in 2026? (No, and Here Is What Replaced the Risk)
The Underused Housing Tax was eliminated for 2025 and later years when Bill C-15 received royal assent on 26 March 2026. Your...
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CRA Can Deny Every Short-Term Rental Expense You Claimed. Here Is the Calgary Trigger Nobody Mentions.
Income Tax Act section 67.7 denies short-term rental expense deductions on a per-day basis whenever the rental breaks provincial or municipal rules,...
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Reading About It
Or Getting It Built?
Thirty minutes with Cody. The bottleneck named, what we would build first, and what it costs.