Paid Advertising, Meta And Google

Ads That Report One Number:
What They Made You.

Meta, Google and TikTok campaigns built on the offer and the landing page first, tracking verified before a dollar is spent, and one report that puts spend next to sales.

Paid Advertising Packages

Monthly management fee, three month minimum. Ad spend is paid to Meta or Google directly, not to us.

Starter

$750CAD per month

For a business entering paid traffic.

  • Campaign setup and pixel
  • 1 platform, Meta or Google
  • 3 ad creatives
  • Bi weekly optimisation
  • Landing page creation
  • Monthly reporting
Start Here
Most Chosen

Growth

$1,000CAD per month

For a brand scaling acquisition.

  • Everything from Starter
  • Both platforms
  • Creative testing
  • Retargeting campaigns
  • Landing page optimisation
  • Weekly reporting
Start Here

Dominate

$2,000CAD per month

For aggressive market expansion.

  • Everything from Growth
  • Multi campaign scaling strategy
  • Ad creative iteration system
  • Conversion rate consultation
  • Weekly strategy calls
  • Advanced performance reporting
Start Here

Every Platform
Reporting Into One Number.

Meta, Instagram, Google, YouTube and TikTok, tracked through GA4, Tag Manager and the Conversions API so the spend is judged on sales, not clicks.

What You Get

Six parts of every paid advertising build, and the job each one does.

OfferBefore The Spend
SpendClickPageLeadSale Fixed before spend Offer First

The offer and the page first, then the money.

A broken landing page burns budget at any scale, so the funnel is fixed before a dollar goes out.

CreativeTesting
Ad AAd BAd C Winner scales

Three creatives in, one winner scaled.

Structured creative tests so budget follows what is working, not what looked good in a meeting.

AudienceTargeting
Broad1% LookalikeWarm Three ad sets per campaign, never merged

Broad, lookalike and warm, never merged.

Separate ad sets so you can see which audience is actually buying.

TrackingEnd To End
PageViewViewContentLeadPurchase Pixel and Conversions APIGA4 key eventsVerified Before Spend

Every dollar tracked from spend to sale.

Pixel, Conversions API and GA4 events verified before launch, so the reporting is real.

BudgetPacing
Budget Hard stop Day 1Show nightSpend Cannot Outlive The Offer

Budgets that stop when the offer does.

Lifetime budgets with hard stops for launches and events, so spend never outlives what it is selling.

ReportPlain English
Weekly ReportCost per lead One number, written in plain English

One number, every week.

Cost per lead or cost per sale, what changed and what is next.

Paid Advertising Questions

Straight answers before you book the call.

Quick Answer

Why Do Most Paid Ad Campaigns Lose Money?

Most campaigns lose money because the offer, the landing page or the tracking is broken before the first ad runs. Wise Media fixes those three first, then runs Meta and Google campaigns and reports spend against sales as one number.

  • Offer first. The page and the offer are built before the spend.
  • Tracking. Pixel, Conversions API and GA4 verified before launch.
  • Reporting. Spend against leads and sales, not impressions.
  • Starting point. Management starts at $750CAD per month.

FAQ

Frequently Asked Questions

Management is $750CAD a month for one platform, $1,000CAD for Meta and Google with creative testing, and $2,000CAD for multi campaign scaling with weekly strategy calls. Ad spend is paid directly to the platforms.

Enough to get a clear read in the first month, which depends on your cost per lead and your margin. We set a test budget with you on the first call rather than guessing.

A first signal usually arrives inside the first week once tracking is live. Reliable numbers take a few weeks of spend, and we will not promise a return before we see your offer and your data.

Yes. Every plan includes creatives, and the higher tiers add structured creative testing and an iteration system.

Yes. Ad accounts, pixels and data stay in your business manager, and we work inside them with access you can remove at any time.

Meta (Facebook and Instagram) and Google, with TikTok and others where the audience is there. The Starter plan runs one platform, Growth runs both.

Yes. Every plan includes landing page work, because sending paid clicks to a generic home page is the most common reason ads lose money.

Pixel and conversion tracking are set up before launch, and reports show cost per lead or sale against what you spend.

Ad management runs on a monthly plan with the terms set out in writing before you start.

Yes. The account is audited first, what works is kept, and the structure, audiences and tracking are fixed before more budget goes in.

Wise Media is a Calgary studio, led by founder Cody Wise, that runs Meta, Google and TikTok ads for businesses across Canada and the United States, with landing pages and tracking built in. Plans are priced on this page.

Google captures people already searching for what you sell, while Meta creates demand from the right audience. Wise Media picks the first platform on the call based on your offer and buyer, then adds the second on the Growth plan.

Usually the landing page, the offer or the tracking is the problem, not the ads. Wise Media fixes the page and conversion tracking before scaling spend, which is why landing page work is included in every plan.

It can be when the offer is clear, the page converts and you know what a customer is worth. Wise Media checks those three things first, so budget is not spent driving traffic to a page that cannot close.

Wise Media reports cost per lead or sale against your spend, using conversion tracking set up before launch. If you cannot see that number today, start there. Tracking setups are also sold on their own on /offers/.

Yes. Wise Media sets up Local Services Ads and Google Ads for service businesses where they fit, with call and form tracking so you can see which leads each one produced.

Yes. Wise Media runs product and retargeting campaigns for online stores, with purchase tracking through the Meta Pixel and Conversions API so platforms optimise for sales rather than clicks.

Wise Media needs access to your ad accounts, your offer, any brand assets and what a customer is worth. If the accounts do not exist yet, they are created in your name.

Wise Media tests creative, audiences and pages, then reallocates spend toward what produces leads. Results are reported plainly every month, and plan terms are agreed in writing before you start.

Pick a plan on this page or book a call at /book/. Wise Media audits your offer, page and tracking first, then launches with the plan, budget and reporting agreed in writing.

Paid Advertising Guides

Answers on paid advertising from the Wise Media blog, written before you ask on the call.

Never Scale
A Broken Offer.

Share the account and the offer. We will tell you what is leaking before you spend another dollar.