Care Plan Revenue Calculator

Why Your Past Clients Are The Cheapest Recurring Revenue You Have

Most web agencies sell a build, hand over the keys and move on. Months later the site has fallen behind on updates, a plugin has broken a form, and the client has no idea who to call. That client already paid you once, already trusts your work, and already has a site that needs looking after. A care plan is the obvious next step, and most agencies never offer it.

This calculator puts a number on that gap. It does not need a new lead, an ad budget or a sales call with a stranger. It takes the sites you have already shipped and asks a simple question: if some of those clients paid you every month to keep their site safe, fast and current, what would that be worth?

How The Calculation Works

Every figure on screen comes from what you enter. There are no hidden benchmarks.

1. Clients on plan is the number of sites you have launched multiplied by the share you believe would take a plan, rounded to whole clients.
2. Monthly recurring revenue is clients on plan multiplied by your monthly price.
3. Annual recurring revenue is the monthly figure multiplied by twelve.
4. The multi year total applies your cancellation rate at the end of each year, so the projection shrinks the way a real client list does.

Change the take rate and price and you will see how sensitive the result is. That sensitivity is the point: a small change in what you charge, or in how many clients you ask, moves the annual number a long way.

Choosing A Take Rate You Can Defend

The take rate is your assumption, and it should be a cautious one. We do not show an industry average, because we have not seen one with a source we trust. Start low. Then test it: email ten past clients with a specific offer and count the replies. Your real rate replaces the guess within a week.

The clients most likely to say yes are the ones whose site makes them money directly: online bookings, lead forms, a store, or a site they send customers to every day. Start there.

What A Care Plan Should Include

A care plan sells when the client can see what it protects. Keep the scope concrete:

• Hosting and uptime monitoring, so you hear about an outage before the client does.
• Core, theme and plugin updates, tested, with a backup taken first.
• Daily or weekly backups stored off the server, with a tested restore.
• Security monitoring and an SSL certificate that never lapses.
• A small block of edits each month, so the client never has to ask what a change will cost.
• A short monthly report, so the value is visible even in a quiet month.

Pricing The Plan

Price on what the plan protects, not on the hours it takes. A site that books jobs every day is worth more to keep running than a brochure site, and the plan price can reflect that with two or three tiers. Wise Media's own Website Care plans run in three tiers for exactly that reason. Whatever you charge, put it in writing, bill monthly or annually, and make the scope easy to read.

Turning The Number Into Revenue

The fastest path is the list you already have. Pull every site you have launched, check each one for something real (an expired plugin, a slow page, a missing backup), and send each client a short email with that finding and the plan that fixes it. A finding turns a generic offer into a reason to reply.

Use the share link to save this scenario, or export the numbers to keep beside your client list while you work through it.