Agency Course ยท Pre-Order
SEO & AI Search Agency Course
Get Ranked, Then Get Cited.
Buyers now search Google and ask ChatGPT, Perplexity and Google's AI answers the same question. This course hands you the audit, the page system, the schema and answer block templates and the monthly report Wise Media uses to run search retainers that cover both.
- 7 Modules
- 6 Checklists
- 17 Toolkit Files
- SKILL.md For Your AI
The Toolkit Is The Product.
The Video Explains It.
You are not paying to watch someone describe a process. You get the files Wise Media runs the service on, with video showing how to run them.
The Search Audit SOP
The audit Wise Media runs before quoting: indexing, the technical base, Google Business Profile, competitors, and where the business is named in AI answers today.
Three Retainers, Priced
Visibility, Authority and Category Leader scoped line by line, with page volume, reporting cadence and the logic for setting your own price by market.
Answer Block And Schema Templates
Page templates with a plain answer at the top, FAQ and LocalBusiness schema, and an llms.txt file, built so Google and AI engines can read and quote them.
The AI Citation Tracking Workflow
A fixed prompt set run each month across ChatGPT, Perplexity, Gemini and Google's AI answers, logged in one sheet that shows who gets named.
The Search Pitch And Proposal
The audit walkthrough, proposal page and objection sheet that sell a three month minimum without promising a ranking or a citation.
Two Search Engines, One Retainer
Buyers still search Google, and more of them now ask an AI assistant first. The work overlaps: a fast, crawlable site, plain answers, clean business data and mentions on other sites help in both. The course shows you how to sell one retainer that covers rankings and AI citations instead of two half services.
What The Client Actually Buys
Clients do not buy keywords or schema. They buy calls, form fills and booked jobs from people who searched for what they sell. You learn to report leads and visibility together, so the retainer is judged on the outcome, not on a ranking screenshot.
Never Promise A Position
Nobody controls Google or an AI model, and anyone who guarantees a ranking or a citation is selling a story. The course shows you how to sell the work, the cadence and the tracking honestly, with a three month minimum that gives the work time to show.
The Revenue Math.
Three Tiers You Will Sell.
Example math, not a promise: one client on a search retainer in the low thousands a month is five figures a year, and the three month minimum protects the ramp while the work takes hold. Five of them is a team. The monthly cycle repeats, publish, track, report, so it systemises, and that is the whole business.
Visibility
$350CAD per month
For a local business that needs to be found and named.
- Technical SEO audit and fixes
- Google Business Profile management
- Schema and llms.txt setup
- 2 search optimized pages or posts a month
- AI answer visibility baseline
Authority
$750CAD per month
For a business that wants to own its category in search and AI answers.
- Everything from Visibility
- 4 pages or posts a month
- Answer blocks and FAQ schema on key pages
- AI Overview and assistant citation tracking
- Link and mention building
Category Leader
$1,250CAD per month
For companies competing nationally or across many locations.
- Everything from Authority
- 8 pages or posts a month
- Location and service page matrix
- Digital PR and press mentions
- GEO monitoring across ChatGPT, Gemini and Perplexity
These are Wise Media's live prices for SEO & AI Search, shown as the starting point. Module 3 shows you how to set your own for your market and capacity.
Course Curriculum
Seven modules, 17 deliverables, 6 checklists. Every module ends with something you can use on a client the same week.
01The Search Retainer Mindset
5 lessons ยท 2 deliverables
What You'll Learn
- Why search is a retainer, not a project
- How Google results and AI answers now share the same buyer
- The math of a three month minimum and a long client life
- Choosing clients search can actually help
- Why local service businesses make the best first clients
Key Concepts
- Search compounds, so it is sold by the month
- SEO cannot create demand that does not exist
- AI answers widen the job, they do not replace it
- The first client should be local and winnable
Deliverables
- Search revenue worksheet
- Client fit scorecard
02What You Are Actually Selling
5 lessons ยท 2 deliverables
What You'll Learn
- SEO, GEO, AEO, AIO and SXO explained in client language
- How answer blocks and schema help Google and AI engines read a page
- What llms.txt is and what it is not
- How AI assistants choose the businesses they name
- Reporting leads and visibility, not just rankings
Key Concepts
- Clients pay to be found, named and chosen, not for keywords
- The page that gets quoted is the one that answers plainly
- llms.txt is cheap hygiene, not a ranking lever
- A ranking without a lead is a vanity metric
Deliverables
- Service description page copy
- Monthly search report template
03The Three Retainers And How To Price Them
4 lessons ยท 2 deliverables
What You'll Learn
- Building Visibility, Authority and Category Leader
- Pricing by market, competition and page volume
- Why a three month minimum protects both sides
- Moving clients up a tier when the first wins land
Key Concepts
- Three tiers, always, because the middle one sells
- Price the competition you face, not the hours you log
- Page volume is the clearest line between tiers
- Every tier names what is out of scope
Deliverables
- Retainer pricing card
- Search retainer agreement
04The Four Phase Search Workflow
4 lessons ยท 3 deliverables
What You'll Learn
- Phase one audit and keyword map before you quote
- Fixing the base: indexing, sitemaps, speed, profile and schema
- The monthly page and answer block cycle
- Ranking and citation tracking, then the monthly review
Key Concepts
- Never quote search work you have not audited
- Fix what blocks crawling before writing a single page
- One page per search intent, mapped before it is written
- The same monthly cycle removes guesswork
Deliverables
- Search audit checklist
- Keyword and page map
- Monthly search run sheet
05Delivery, Fulfilment And What Goes To AI
5 lessons ยท 3 deliverables
What You'll Learn
- The tool stack for crawling, rank tracking and Search Console
- Writing pages with an answer block, FAQ and schema
- Setting up llms.txt, sitemaps and consistent business data
- Using AI for briefs, drafts and schema with a human edit
- Running the AI citation prompt set each month
Key Concepts
- AI drafts, a human who knows the trade signs off
- Thin AI pages are a liability, not volume
- Schema must describe what is visible on the page
- Track citations with fixed prompts or the trend means nothing
Deliverables
- Answer block and schema template pack
- AI content brief prompt pack
- AI citation tracking sheet
06Selling It: Pitch, Objections, Close
4 lessons ยท 3 deliverables
What You'll Learn
- Turning the audit into the pitch
- Showing a prospect who owns their searches and AI answers today
- Handling "AI killed SEO" and "my last agency did nothing"
- Closing a three month minimum without promising rankings
Key Concepts
- The audit is the pitch
- Show the competitor in the answer, calmly
- Promise the work and the reporting, never the position
- Never discount the retainer, change the tier
Deliverables
- Audit walkthrough script
- Search proposal page
- Objection handling sheet
07Scaling: Templates, Hiring, The Upsell Ladder
4 lessons ยท 2 deliverables
What You'll Learn
- Running many retainers on one run sheet and one page template
- Hiring or contracting writers and technical help
- Moving search clients into rebuilds, care plans and paid ads
- When to drop a client search cannot help
Key Concepts
- Standardise the page template before you add writers
- Hire for the run sheet and the edit, not for genius
- Search findings sell the rebuild and the ads
- A client who cannot handle leads will churn
Deliverables
- Writer brief and QA checklist
- Upsell ladder map
The Four Phase Workflow
Phase one scopes the work. Phases two to four repeat for as long as the client stays.
- Phase 1
Audit And Map
Run the search audit, record where the client ranks and where AI answers name them, map pages to searches and quote the right tier.
- Phase 2
Fix The Base
Indexing, sitemaps, speed, Google Business Profile, schema and llms.txt sorted first, then checked again every cycle.
- Phase 3
Publish And Earn
New pages with answer blocks and FAQ schema each month, plus links and mentions on sites that matter in the category.
- Phase 4
Track And Report
Rankings, Search Console data, the citation prompt set and leads in one monthly report that sets the next month.
What's Not Included
Scope protection is taught, not hoped for. The course draws these lines for you:
- Guaranteed rankings or AI citations
- Website rebuilds and new features
- Paid ads management
- Review generation and reputation repair
- Tool and software subscriptions
Who This Is For
And who it is not for. Read both before you buy.
Web Designers Whose Sites Go Unfound
You build good sites that never get traffic. This turns every launch into a monthly search retainer.
Agencies Asked About AI Search
Clients are asking how to show up in ChatGPT. This gives you a real answer, a scope and a price.
Writers And Content Marketers
You can write. This adds the technical base, the schema, the tracking and the business around it.
Freelancers Selling One Off Audits
If your audits sit unread, this turns the audit into a monthly program the client keeps paying for.
Anyone Looking For Ranking Tricks
There are no hacks here. The course teaches durable work: technical fixes, useful pages, real mentions and honest reporting.
People Who Cannot Edit A Website
You need to publish pages and edit a site, usually WordPress. The course teaches the business and the search system, not web basics.
17 Toolkit Files.
Checklists That Ship.
Real files exported from the system Wise Media runs, not prose describing them. Use them on your next client.
Sales
- Search proposal page
- Audit walkthrough script
- Objection handling sheet
- Service description page copy
Pricing And Contracts
- Retainer pricing card
- Search retainer agreement
- Scope and out of scope rate card
- Search revenue worksheet
Delivery
- Keyword and page map
- Monthly search run sheet
- Answer block and schema template pack
- llms.txt template
- Monthly search report template
AI And Scaling
- AI content brief prompt pack
- AI citation tracking sheet
- Writer brief
- Upsell ladder map
Checklists
Search Audit Checklist
Run before you quote: indexing, technical base, profile, competitors and the AI answer baseline.
Onboarding Checklist
Sent on the first payment: Search Console, analytics, site and profile access, baselines.
Page QA Checklist
Run on every page before it publishes: answer block, headings, schema, links and facts checked.
Technical Launch Checklist
The ship gate for fixes and new pages: indexable, in the sitemap, schema valid, speed checked.
Monthly Search Checklist
The run sheet for every cycle: publish, track rankings and citations, report.
Search Guidelines Checklist
Keeps the work inside Google's spam policies and structured data rules, so nothing puts the client's site at risk.
Give The Course
To Your AI.
Every course also ships as an AI skill file. Your assistant learns the tiers, the workflow, the checklists and the scope lines, then prices, scopes and drafts the way the course teaches.
---
name: seo-ai-search-agency
description: "Runs a SEO & AI Search agency service the way Wise Media does: positioning, three tier packaging and pricing logic, the four phase workflow, delivery with AI, sales scripts and objections, checklists and scope protection. Use when planning, pricing, scoping, selling, delivering or scaling SEO & AI Search work for clients, or when writing proposals, onboarding steps, checklists or client reports for it."
---
# SEO & AI Search Agency Course
This skill packages the SEO & AI Search Agency Course from Wise Media (wisemedia.io), a Calgary studio founded by Cody Wise. It gives you, the assistant, the operating system behind selling and delivering SEO & AI Search as an agency service. Course page: https://wisemedia.io/courses/seo-ai-search-agency-course/
## How To Use This Skill
- Act as an operator, not a lecturer. Turn every question into a decision, a plan, a checklist or a draft the user can send.
- Follow the four phase workflow below. Never quote or promise work before phase one (the audit or scope) is done.
- Always package work into three tiers. When the user asks for a price, work from their costs, capacity, market and the client's risk, and say which tier fits and why. Do not invent market benchmarks.
- Protect scope. If a request falls under What Is Not Included, say so and turn it into a quoted add on or a separate project.
- Never invent results, testimonials, statistics or client names for the user's marketing. Leave a clearly marked placeholder instead.
- Use the checklists verbatim when the user is at that stage of a job, and tick through them with the user.
- Write client facing copy in plain, direct language. No hype, no jargon the client did not use first.
Works with the assistant you already use
Claude
Upload it as a Skill or add it to a Project.
ChatGPT
A knowledge file in a custom GPT or Project.
Gemini
Add it as a knowledge file in a Gem.
Claude Code
Drop the folder into .claude/skills.
Cursor
Save it as a project rule.
GitHub Copilot
Add it as a repository instructions file.
Perplexity
Upload it to a Space.
Grok
Attach the file to any chat.
Mistral Le Chat
Add it to a Library.
DeepSeek
Attach the file to any chat.
Ollama
Use it as a local model system prompt.
n8n
Use it as the AI Agent system message.
Licensed for use in your own business and AI tools. Not for resale.
Recommended Resources
What the workflow breaks without, what is worth adding later, and what to skip. The course gives the current monthly cost of each.
Required
- Google Search Console and Google AnalyticsThe source of truth for indexing, queries and leads, set up on day one.
- A keyword research and rank tracking toolSearch data, competitor gaps and positions in one place. Semrush is the category leader.
- A site crawlerFinds broken links, redirect chains, missing tags and indexing problems before Google does.
- Access to the AI assistants you trackChatGPT, Perplexity, Gemini and Google results, checked with the same prompts each month.
Optional
- An AI visibility tracking toolAutomates the citation prompt set. Worth it past a handful of clients, not before.
- A link and mention prospecting toolSpeeds up outreach for the Authority tier and above.
- A local listings serviceUseful for multi location clients that need consistent details across directories.
Skip These
- Bulk AI article generatorsVolume without editing produces thin pages that hurt more than they help.
- Bought link packagesAgainst Google's spam policies and a risk to the client's site.
- Anything that promises AI citationsNo one controls what a model says. Track it, do not buy a promise.
Your First 30 Days
From enrolment to a signed client, one week at a time.
Package And Price
Build your three retainers, set prices and write the service page from the templates.
Audit Yourself And One Prospect
Run the search audit and the AI citation prompt set on your own site and one local business.
Pitch The Warm List
Send the audit walkthrough to past web clients and offer a search audit to every reply.
Onboard And Run
Onboard the first client, fix the base, publish the first pages and send the first report.
Built From Live Client Work
The Same System Wise Media Sells As SEO & AI Search.
Wise Media is a Calgary studio founded by Cody Wise. Every checklist, scope document and prompt in this course is the one used on paying client work, exported as is. See the service it comes from and the work it produced.
Enroll Today
One course, all nine, or the membership. Secure checkout by Stripe.
This Course
SEO & AI Search Agency Course
$497CAD one time
- All seven modules with video
- The course as an AI skill file (SKILL.md)
- Every toolkit file and template
- 6 printable checklists
- The AI workflows and prompts used in delivery
- Future updates to this course
All Nine Courses
Dev Agency Mastery
$2,997CAD one time
$5,273 CAD bought one by one
- This course plus the other eight
- All nine AI skill files
- Every toolkit, checklist and template
- Brand, web, apps, AI, ads, email, content, SEO and care
- Future updates to all nine
Membership
Creator Club
$197CAD per month
- Every course and skill file, including this one
- Every future course as it ships
- New templates and skill updates
- A monthly live call with Cody
Pre-order. The course is in production: your price is locked today and you get access the day it opens.
SEO & AI Search Agency Course Questions
Straight answers before you enroll.
Quick Answer
How Do You Start An SEO And AI Search Agency?
Start with local service businesses you can actually help. Audit each site before you quote, including where AI assistants name the business today. Sell three monthly tiers with a three month minimum, fix the technical base first, then publish pages with plain answer blocks and schema every month. Report leads, rankings and AI citations together, and never promise a position.
- Best first clients. Local service businesses
- Minimum term. Three months
- What you report. Leads, rankings and AI citations
FAQ
Frequently Asked Questions
Price by market and competition, not hours. A local trade in one city and a national brand need very different volumes of work. The course walks you through three monthly tiers, shows Wise Media's live prices as a reference, and gives you a worksheet to set your own.
No, and nobody honest can. AI assistants and Google decide what they show. The course teaches the work that makes a business easier to find and quote: plain answers, schema, consistent business data and mentions on trusted sites, plus a fixed prompt set to track the result each month.
SEO is ranking in Google results. GEO is being named in answers from generative engines like ChatGPT, Gemini and Perplexity. AEO is being the answer a search engine lifts straight into the result. The course sells them as one retainer because the same pages and data do most of the work for all three.
Treat it as cheap hygiene, not a ranking lever. It is a proposed convention that gives AI tools a plain map of a site, and support across engines is uneven. The course includes the template, sets it up in minutes and keeps the focus on the pages and data that matter more.
It depends on the site, the market and the competition, which is why the retainers carry a three month minimum. The course shows you how to set expectations in the proposal, report early progress such as indexing fixes and new pages, and avoid promising dates you do not control.
Google Search Console, Google Analytics, a keyword research and rank tracking tool, a site crawler and access to the AI assistants you track. The course lists optional tools for later and the ones to skip, with what each costs per month at the time of recording.
No. You need to edit and publish pages, usually in WordPress, and add schema from a template. The course shows which technical fixes to hand to a developer or contractor and how to brief them so the work comes back right.
Seven modules, built to be worked through alongside client work. Most of the value is in the templates and checklists you start using in week one, not in finishing every video.
The course is in production and sold as a pre-order. Your price is locked when you enroll, and you get access by email the day it opens.
Yes. It is one of the nine courses in the Dev Agency Mastery bundle, and every Creator Club member gets it along with every future course.
Every course also ships as a SKILL.md file: the course knowledge written as instructions for an AI assistant. Load it into Claude as a Skill or a Project, add it to a custom GPT or a ChatGPT Project as a knowledge file, or paste it into any agent that reads markdown. Your assistant then prices, scopes and drafts with the course's tiers, workflow and checklists.
Rather Have Wise Media
Run It For You?
The course teaches the system. If you would rather hand it over, Wise Media sells SEO & AI Search as a done for you service.