Agency Course ยท Pre-Order
Website Maintenance Business Course
Turn Launches Into Monthly Revenue.
Every site you launch is a care plan you have not sold yet. This course hands you the packages, the pricing, the monthly checklists and the client scripts Wise Media uses to keep sites safe, fast and billing every month.
- 7 Modules
- 6 Checklists
- 16 Toolkit Files
- SKILL.md For Your AI
The Toolkit Is The Product.
The Video Explains It.
You are not paying to watch someone describe a process. You get the files Wise Media runs the service on, with video showing how to run them.
The Monthly Care SOP
The exact run sheet for updates, backups, uptime, security scans and the client report, in the order Wise Media runs it every cycle.
Three Packages, Priced
Essential, Growth and Dominate scoped line by line, with the logic for setting your own price by stack and site size.
Contract And Scope Docs
A care plan agreement, a scope sheet and an out of scope rate card, so the plan never turns into free development.
The AI Report Workflow
Prompts and a workflow that turn raw uptime, speed and update logs into a one page client report in minutes.
The Launch Day Pitch
The script and email that attach a care plan to every build at handover, when the client is most likely to say yes.
Sell It At Handover, Not Later
The best moment to sell a care plan is the day the site launches. The client has just paid, the site is fresh, and the risk of leaving it alone is obvious. The course gives you the handover script, the proposal page and the follow up for the ones who wait.
What The Client Actually Buys
Clients do not buy plugin updates. They buy a site that stays up, stays fast, stays secure and has someone accountable for it. You learn to package the work as outcomes with a report that proves it every month.
Why Clients Stay For Years
Care plans churn when they feel invisible. The monthly report, the quarterly review and the small wins log make the value visible, and the upsell ladder moves good clients into SEO, content and rebuild work.
The Revenue Math.
Three Tiers You Will Sell.
Example math, not a promise: one client on a plan of a few hundred dollars a month is thousands a year and five figures over five years, for a few hours of scheduled work each month. Ten of them is a payroll. The work repeats, so it systemises, and that is the whole business.
Essential
$100CAD per month
For anyone who just needs the site protected, fast and maintained.
- WordPress core and plugin updates
- Daily offsite backups, restore tested quarterly
- Site uptime and malware monitoring
- Monthly performance check against Core Web Vitals
- 1 hour of website edits a month, does not roll over
Growth
$250CAD per month
For a business that wants consistent traffic and user growth.
- Everything from Essential
- Search Maintenance: 2 SEO blog posts a month
- Internal linking optimisation
- Basic on page SEO updates
- 2 hours of edits a month
Dominate
$750CAD per month
For a business treating the website as a revenue driving asset.
- Everything from Growth
- 6 SEO blog posts a month
- Landing page optimisation
- Conversion rate updates
- Up to 5 hours of edits a month
These are Wise Media's live prices for Website Care, shown as the starting point. Module 3 shows you how to set your own for your market and capacity.
Course Curriculum
Seven modules, 17 deliverables, 6 checklists. Every module ends with something you can use on a client the same week.
01The Recurring Revenue Mindset
4 lessons ยท 2 deliverables
What You'll Learn
- Why a care plan is worth more than the build it follows
- The math of retainers over five years
- Choosing the clients a care plan is right for
- How care plans fund the rest of the agency
Key Concepts
- A launched site without a plan is unclaimed revenue
- Recurring beats bigger one off invoices for cash flow
- Maintenance is a product, not a favour
- The plan exists to protect the client, which is why they pay
Deliverables
- Care plan revenue worksheet
- Client fit scorecard
02What You Are Actually Selling
5 lessons ยท 2 deliverables
What You'll Learn
- Turning tasks into outcomes the client values
- Uptime, security, speed and backups explained in client language
- The monthly report as the product they see
- Setting response times you can keep
- What separates care from development
Key Concepts
- Clients pay for accountability, not for clicks in wp-admin
- If they cannot see it, they will cancel it
- Response time promises are the riskiest line in the plan
- Small fixes are included, new features are quoted
Deliverables
- Service description page copy
- Monthly report template
03The Three Tiers And How To Price Them
4 lessons ยท 2 deliverables
What You'll Learn
- Building Essential, Growth and Dominate
- Pricing by stack, site size and risk
- Annual prepay versus monthly billing
- Raising prices on existing clients without losing them
Key Concepts
- Three tiers, always, because the middle one sells
- Price the risk you carry, not the hours you log
- An annual option improves cash, not churn
- Every tier names what is out of scope
Deliverables
- Tier and pricing card
- Price increase email
04The Four Phase Workflow
4 lessons ยท 3 deliverables
What You'll Learn
- Phase one audit before you quote
- Onboarding: access, backups and baselines
- The monthly cycle, step by step
- The quarterly review meeting
Key Concepts
- Never take over a site you have not audited
- Baselines make every future report honest
- The same run sheet every month removes judgement calls
- Quarterly reviews are where upsells happen
Deliverables
- Site audit checklist
- Onboarding checklist
- Monthly run sheet
05Delivery, Fulfilment And What Goes To AI
5 lessons ยท 3 deliverables
What You'll Learn
- The tool stack for updates, uptime and backups
- Running updates safely with staging and rollback
- Handing reporting and log review to AI
- Handling incidents and hacked sites
- Documenting every site so anyone can run it
Key Concepts
- Automate detection, keep a human on decisions
- Every update has a rollback plan
- AI writes the report, you approve it
- A site you cannot hand to a contractor is a liability
Deliverables
- Incident response SOP
- AI report prompt pack
- Site handbook template
06Selling It: Pitch, Objections, Close
4 lessons ยท 3 deliverables
What You'll Learn
- The launch day pitch
- Selling care to clients you built for years ago
- Taking over sites another developer built
- Handling "can my nephew do this?" and other objections
Key Concepts
- Sell the risk of doing nothing, calmly
- Old clients are the warmest list you have
- Takeovers start with a paid audit
- Never discount the plan, change the tier
Deliverables
- Handover pitch script
- Win back email sequence
- Objection handling sheet
07Scaling: Templates, Hiring, The Upsell Ladder
4 lessons ยท 2 deliverables
What You'll Learn
- Running fifty sites with the same run sheet
- Hiring or contracting the monthly work
- Moving care clients into SEO, content and rebuilds
- When to retire a plan or a client
Key Concepts
- Standardise the stack before you add clients
- Hire for the run sheet, not for genius
- Care is the doorway to every other retainer
- Firing a bad fit client protects the whole book
Deliverables
- Contractor brief and QA checklist
- Upsell ladder map
The Four Phase Workflow
Phase one scopes the work. Phases two to four repeat for as long as the client stays.
- Phase 1
Audit And Scope
Run the site audit, record the baseline and quote the right tier. Nothing is promised before the audit.
- Phase 2
Onboard
Collect access, take the first full backup, set up uptime and security monitoring, and document the site.
- Phase 3
Run The Monthly Cycle
Updates on staging, backups verified, scans reviewed, small fixes closed, all on one run sheet.
- Phase 4
Report And Review
Send the monthly report, log the wins, and run a quarterly review that sets the next move.
What's Not Included
Scope protection is taught, not hoped for. The course draws these lines for you:
- New pages, features or redesigns
- Content writing and SEO campaigns
- Hosting bills and premium plugin licences
- Fixing third party services the client controls
- Emergency work outside the agreed response window
- Business email, staff accounts and devices: that is a separate cyber security line
Who This Is For
And who it is not for. Read both before you buy.
Web Designers Who Launch And Leave
You build good sites and then never bill the client again. This turns every launch into a monthly line item.
Small Agencies Chasing Stable Cash
Project income is lumpy. A book of care plans pays the base costs before a single new project closes.
Developers Already Doing Free Fixes
If clients already text you when the site breaks, you are doing the job without the plan. Start charging for it.
Freelancers Building A Real Business
You want income that does not depend on landing the next project. This is the most repeatable retainer to start with.
People Who Have Never Built A Site
The course assumes you can build and manage a WordPress or similar site. It teaches the business, not web development.
Anyone Wanting Passive Income
Care plans are recurring, not passive. There is real monthly work, done the same way every time.
16 Toolkit Files.
Checklists That Ship.
Real files exported from the system Wise Media runs, not prose describing them. Use them on your next client.
Sales
- Care plan proposal page
- Handover pitch script
- Win back email sequence
- Objection handling sheet
Pricing And Contracts
- Tier and pricing card
- Care plan agreement
- Scope and out of scope rate card
- Price increase email
Delivery
- Monthly run sheet
- Incident response SOP
- Site handbook template
- Monthly report template
AI And Scaling
- AI report prompt pack
- Contractor brief
- Upsell ladder map
- Care plan revenue worksheet
Checklists
Site Audit Checklist
Run before you quote, so the tier matches the real risk.
Onboarding Checklist
Sent on the first payment: access, backups, monitoring, baseline.
Monthly Maintenance Checklist
The run sheet for every cycle, in order.
Update QA Checklist
Run on staging before any update reaches the live site.
Quarterly Review Checklist
The agenda and numbers for the review call.
Security Incident Checklist
What to do in the first hour when a site is down or hacked.
Give The Course
To Your AI.
Every course also ships as an AI skill file. Your assistant learns the tiers, the workflow, the checklists and the scope lines, then prices, scopes and drafts the way the course teaches.
---
name: website-maintenance-business
description: "Runs a Website Care agency service the way Wise Media does: positioning, three tier packaging and pricing logic, the four phase workflow, delivery with AI, sales scripts and objections, checklists and scope protection. Use when planning, pricing, scoping, selling, delivering or scaling Website Care work for clients, or when writing proposals, onboarding steps, checklists or client reports for it."
---
# Website Maintenance Business Course
This skill packages the Website Maintenance Business Course from Wise Media (wisemedia.io), a Calgary studio founded by Cody Wise. It gives you, the assistant, the operating system behind selling and delivering Website Care as an agency service. Course page: https://wisemedia.io/courses/website-maintenance-business-course/
## How To Use This Skill
- Act as an operator, not a lecturer. Turn every question into a decision, a plan, a checklist or a draft the user can send.
- Follow the four phase workflow below. Never quote or promise work before phase one (the audit or scope) is done.
- Always package work into three tiers. When the user asks for a price, work from their costs, capacity, market and the client's risk, and say which tier fits and why. Do not invent market benchmarks.
- Protect scope. If a request falls under What Is Not Included, say so and turn it into a quoted add on or a separate project.
- Never invent results, testimonials, statistics or client names for the user's marketing. Leave a clearly marked placeholder instead.
- Use the checklists verbatim when the user is at that stage of a job, and tick through them with the user.
- Write client facing copy in plain, direct language. No hype, no jargon the client did not use first.
Works with the assistant you already use
Claude
Upload it as a Skill or add it to a Project.
ChatGPT
A knowledge file in a custom GPT or Project.
Gemini
Add it as a knowledge file in a Gem.
Claude Code
Drop the folder into .claude/skills.
Cursor
Save it as a project rule.
GitHub Copilot
Add it as a repository instructions file.
Perplexity
Upload it to a Space.
Grok
Attach the file to any chat.
Mistral Le Chat
Add it to a Library.
DeepSeek
Attach the file to any chat.
Ollama
Use it as a local model system prompt.
n8n
Use it as the AI Agent system message.
Licensed for use in your own business and AI tools. Not for resale.
Recommended Resources
What the workflow breaks without, what is worth adding later, and what to skip. The course gives the current monthly cost of each.
Required
- A backup tool with off site storageDaily backups you have test restored, kept away from the host.
- Uptime monitoringAlerts you before the client notices.
- A staging environmentEvery update is tested before it goes live.
Optional
- A multi site management dashboardWorth it past ten sites, not before.
- A security firewall plugin or serviceAdd for sites that take payments or logins.
Skip These
- Bundled "all in one" hosting care add onsYou lose control of the process and the margin.
- Expensive agency reporting suitesA clear one page report beats a forty page dashboard nobody reads.
Your First 30 Days
From enrolment to a signed client, one week at a time.
Package And Price
Build your three tiers, set prices and write the service page from the templates.
Audit Your Past Clients
List every site you have launched and run the audit checklist on the top five.
Pitch The Warm List
Send the win back sequence to past clients and offer an audit to every reply.
Onboard And Run
Onboard the first clients, run the first monthly cycle and send the first report.
Built From Live Client Work
The Same System Wise Media Sells As Website Care.
Wise Media is a Calgary studio founded by Cody Wise. Every checklist, scope document and prompt in this course is the one used on paying client work, exported as is. See the service it comes from and the work it produced.
Enroll Today
One course, all nine, or the membership. Secure checkout by Stripe.
This Course
Website Maintenance Business Course
$297CAD one time
- All seven modules with video
- The course as an AI skill file (SKILL.md)
- Every toolkit file and template
- 6 printable checklists
- The AI workflows and prompts used in delivery
- Future updates to this course
All Nine Courses
Dev Agency Mastery
$2,997CAD one time
$5,273 CAD bought one by one
- This course plus the other eight
- All nine AI skill files
- Every toolkit, checklist and template
- Brand, web, apps, AI, ads, email, content, SEO and care
- Future updates to all nine
Membership
Creator Club
$197CAD per month
- Every course and skill file, including this one
- Every future course as it ships
- New templates and skill updates
- A monthly live call with Cody
Pre-order. The course is in production: your price is locked today and you get access the day it opens.
Website Maintenance Business Course Questions
Straight answers before you enroll.
Quick Answer
How Do You Start A Website Maintenance Business?
Start with the sites you already built. Package maintenance into three tiers with clear scope, audit each site before you quote, and pitch the plan at handover. Run the same monthly checklist for every client and send a one page report that shows the work, because visible value is what stops cancellations.
- Best moment to sell. Launch day, at handover
- Tiers to offer. Three, with out of scope listed
- What keeps clients. A monthly report that proves the work
FAQ
Frequently Asked Questions
Price by risk and stack, not hours. A simple brochure site and an ecommerce site carry very different risk. The course walks you through three tiers, shows Wise Media's live prices as a reference, and gives you a worksheet to set your own.
You need to be comfortable managing a WordPress or similar site, running updates and restoring a backup. You do not need to be an advanced developer, and the course shows which work to hand to contractors as you grow.
A backup tool with off site storage, uptime monitoring and a staging environment are required. The course lists optional tools for later and the ones to skip, with what each costs per month at the time of recording.
Seven modules, built to be worked through alongside client work. Most of the value is in the templates and checklists you start using in week one, not in finishing every video.
Yes, with a paid audit first. Module 6 covers takeovers, including how to price the risk of inheriting someone else's code and what to refuse.
The workflow and the business model work on any platform. The checklists are written for WordPress because most care work lives there, with notes on adapting them for other stacks.
The course is in production and sold as a pre-order. Your price is locked when you enroll, and you get access by email the day it opens.
Yes. It is one of the nine courses in the Dev Agency Mastery bundle, and every Creator Club member gets it along with every future course.
Every course also ships as a SKILL.md file: the course knowledge written as instructions for an AI assistant. Load it into Claude as a Skill or a Project, add it to a custom GPT or a ChatGPT Project as a knowledge file, or paste it into any agent that reads markdown. Your assistant then prices, scopes and drafts with the course's tiers, workflow and checklists.
Rather Have Wise Media
Run It For You?
The course teaches the system. If you would rather hand it over, Wise Media sells Website Care as a done for you service.