Agency Course ยท Pre-Order
App Development Agency Course
Sell Software, Not Hours.
Most businesses run a process on spreadsheets that should be software. This course hands you the scope documents, tier pricing, sprint workflow and launch checklists Wise Media uses to sell and ship web apps on Next.js, Supabase and Stripe.
- 7 Modules
- 6 Checklists
- 18 Toolkit Files
- SKILL.md For Your AI
The Toolkit Is The Product.
The Video Explains It.
You are not paying to watch someone describe a process. You get the files Wise Media runs the service on, with video showing how to run them.
The Paid Scope System
The discovery call, the must, should and later sort, and the scope document that turns a vague idea into a price you can defend.
MVP, Scale And Platform, Priced
Three app tiers scoped line by line, with milestone billing and the logic for setting your own price by scope and risk.
Contracts And Change Control
A development agreement, a milestone schedule and a change request form, so new ideas become paid work, not free scope.
The AI Coding Workflow
How Wise Media uses AI coding assistants on client builds, with prompts and a review process that keeps a developer accountable.
The Launch Gate
QA, security and launch checklists for auth, payments, data and devices, run before anything reaches real users.
Sell The Scope Before The Build
The fastest way to lose money on an app is to quote it from one call. The course teaches a paid discovery that maps the process, sorts every feature and produces a written scope. The client gets clarity, and you get a price you can deliver against.
What The Client Actually Buys
Clients do not buy Next.js or a database schema. They buy a process that stops breaking: fewer spreadsheets, fewer missed payments, less copy and paste. You learn to scope, demo and report the work in those terms.
Why The Build Is Only The Start
Every launched app gets new users, new requests and new bugs. The support window, the sprint review and the roadmap call turn one build into years of work, and the upsell ladder moves good clients into automation, SEO and ads.
The Revenue Math.
Three Tiers You Will Sell.
Example math, not a promise: a single app build at the middle tier is a five figure fee, and every launched app needs support and new features afterwards. Two builds a quarter with a support retainer behind each is a real agency. The scope, sprint and launch steps repeat on every project, so they systemise.
MVP
$5,000CAD one time
For founders validating an idea quickly. Three to five weeks.
- Product scope and feature mapping
- UX wireframes
- Clean UI design
- Web app development
- User authentication system
Scale
$7,500CAD one time
For products ready for real users and monetisation. Five to eight weeks.
- Everything from MVP
- Payment integration
- API integrations
- Database architecture
- Role based dashboards
Platform
$11,000CAD one time
A full product build with scalable architecture. Eight to twelve weeks or more.
- Everything from Scale
- Multi user logic
- Scalable cloud deployment
- Security hardening
- Conversion focused UX
These are Wise Media's live prices for App Development, shown as the starting point. Module 3 shows you how to set your own for your market and capacity.
Course Curriculum
Seven modules, 18 deliverables, 6 checklists. Every module ends with something you can use on a client the same week.
01The Software Revenue Mindset
4 lessons ยท 2 deliverables
What You'll Learn
- Why custom software is the highest value project an agency sells
- Spotting app work hiding inside website enquiries
- Operator clients versus first time founders
- How builds lead into support and roadmap retainers
Key Concepts
- Businesses pay most for software that replaces a spreadsheet
- Operators make better clients than first time founders
- The build is the entry fee to the roadmap
- Never sell an app you cannot scope in writing
Deliverables
- App project revenue worksheet
- Client fit scorecard
02What You Are Actually Selling
5 lessons ยท 2 deliverables
What You'll Learn
- Selling the process the app replaces, not the tech
- Web apps, portals and dashboards as product types
- Installable web apps versus app store builds in client language
- What MVP means to a paying client
- Who owns the code, the accounts and the data
Key Concepts
- Clients buy hours saved and errors removed, not frameworks
- An installable web app is the right first release for most businesses
- MVP means one job done well, not a cheap version of everything
- The client owns every account from day one
Deliverables
- Service description page copy
- PWA versus native explainer
03MVP, Scale And Platform: Pricing The Tiers
4 lessons ยท 3 deliverables
What You'll Learn
- Building the MVP, Scale and Platform tiers
- Pricing by scope, risk and timeline instead of hours
- Deposits and milestone billing
- Pricing change requests and post launch support
Key Concepts
- Three tiers, always, because the middle one sells
- Price the uncertainty, then remove it with a paid scope
- Milestones protect cash flow on both sides
- Every change after sign off is a new line item
Deliverables
- Tier and pricing card
- Milestone billing schedule
- Change request form
04The Four Phase Build Workflow
5 lessons ยท 3 deliverables
What You'll Learn
- Phase one paid discovery and the written scope
- Sorting features into must, should and later
- Build sprints with a demo at the end of each
- Written sign off and planning the next sprint
- Handover into the support window
Key Concepts
- Nothing is built before the scope is signed
- The later list is how you say no without losing the client
- A demo every sprint stops surprises at launch
- Sign off happens in writing, not on a call
Deliverables
- Discovery and scope checklist
- Scope document template
- Sprint plan template
05Delivery, Fulfilment And What Goes To AI
5 lessons ยท 3 deliverables
What You'll Learn
- The stack: Next.js, Supabase, Stripe, Vercel and Cloudflare
- Auth, roles and permissions set in the database
- Payments and webhooks without losing a transaction
- Using AI coding assistants with a developer reviewing every change
- Documentation so another developer can take over
Key Concepts
- One standard stack beats the best tool for each job
- Permissions belong in the database, not only in the interface
- AI writes code fast, a developer stays accountable for it
- An app nobody else can maintain is a liability you sold
Deliverables
- Stack setup SOP
- AI coding workflow and prompt pack
- Technical handover document
06Selling It: Pitch, Objections, Close
4 lessons ยท 3 deliverables
What You'll Learn
- The discovery call that turns a problem into a scope
- Selling a paid scope before quoting the build
- Handling "can we not use a no code tool?" and "why not an app store app?"
- Presenting the proposal and closing on the deposit
Key Concepts
- Map the process before you mention price
- A paid scope filters out the window shoppers
- Compete on certainty, not on the lowest quote
- Never cut the price, move features to the later list
Deliverables
- Discovery call script
- App proposal template
- Objection handling sheet
07Scaling: Templates, Hiring, The Upsell Ladder
5 lessons ยท 2 deliverables
What You'll Learn
- Reusing auth, billing and admin modules across clients
- Hiring or contracting developers against a written spec
- Moving launched apps into support and roadmap retainers
- Selling automation, SEO and ads to app clients
- Knowing when to turn a build down
Key Concepts
- Reuse the boring parts, customise the parts clients see
- Hire for code review discipline, not raw speed
- Support retainers are sold at handover, not after the first bug
- The wrong build can sink a small agency
Deliverables
- Developer brief and code review checklist
- Upsell ladder map
The Four Phase Workflow
Phase one scopes the work. Phases two to four repeat for as long as the client stays.
- Phase 1
Discover And Scope
Run a paid discovery, map the process, sort features into must, should and later, and price from a signed scope.
- Phase 2
Design And Build
Wireframes first, then build sprints on the standard stack, with every change tracked against the scope.
- Phase 3
Demo And Sign Off
Show working software at the end of each sprint, get written sign off and log new requests as change orders.
- Phase 4
Ship And Support
Launch through the gate, hand over accounts and docs, then plan the next sprint or the support retainer.
What's Not Included
Scope protection is taught, not hoped for. The course draws these lines for you:
- App store builds unless scoped separately
- Features outside the signed scope
- Hosting, database and API usage bills
- Data migration from old systems unless quoted
- Support after the included window ends
- Legal, privacy or compliance advice
Who This Is For
And who it is not for. Read both before you buy.
Web Agencies Turning Away App Work
Clients ask for portals, dashboards and booking tools. This gives you the scope and pricing to say yes and deliver.
Developers Who Build But Cannot Sell
You can ship the code. This adds the discovery, scope, contracts and pitch that get you paid properly for it.
Studios Stuck On Small Website Fees
App builds carry bigger fees and longer relationships. This is how to add them without betting the agency.
Freelancers Ready For Bigger Projects
You want fewer, larger clients. This shows you how to scope and run multi week builds without scope creep.
People Who Cannot Build Yet
The course teaches the business of app projects. You need to build on a modern JavaScript stack, or have a developer you trust.
Anyone Wanting A No Code Shortcut
This is a coded stack with real databases, auth and payments. It is not a drag and drop app builder course.
18 Toolkit Files.
Checklists That Ship.
Real files exported from the system Wise Media runs, not prose describing them. Use them on your next client.
Sales
- Discovery call script
- App proposal template
- Objection handling sheet
- PWA versus native explainer
Scope And Contracts
- Scope document template
- Tier and pricing card
- Milestone billing schedule
- Change request form
- Development agreement
Delivery
- Stack setup SOP
- Sprint plan template
- Technical handover document
- Client account ownership sheet
AI And Scaling
- AI coding workflow and prompt pack
- Developer brief and code review checklist
- Upsell ladder map
- App project revenue worksheet
- Client fit scorecard
Checklists
Discovery And Scope Checklist
Run before you quote, so the price matches a written scope.
Onboarding Checklist
Sent on deposit: accounts in the client name, access, brand assets, sample data.
Pre Launch QA Checklist
Roles, payments, forms and devices tested before anything goes live.
Launch Checklist
The ship gate: domain, environment keys, backups, monitoring and sign off.
Sprint Review Checklist
The demo agenda, sign off and change log for every sprint and support cycle.
Security And Data Checklist
Auth, permissions, secrets and personal data handling reviewed before launch.
Give The Course
To Your AI.
Every course also ships as an AI skill file. Your assistant learns the tiers, the workflow, the checklists and the scope lines, then prices, scopes and drafts the way the course teaches.
---
name: app-development-agency
description: "Runs an App Development agency service the way Wise Media does: positioning, three tier packaging and pricing logic, the four phase workflow, delivery with AI, sales scripts and objections, checklists and scope protection. Use when planning, pricing, scoping, selling, delivering or scaling App Development work for clients, or when writing proposals, onboarding steps, checklists or client reports for it."
---
# App Development Agency Course
This skill packages the App Development Agency Course from Wise Media (wisemedia.io), a Calgary studio founded by Cody Wise. It gives you, the assistant, the operating system behind selling and delivering App Development as an agency service. Course page: https://wisemedia.io/courses/app-development-agency-course/
## How To Use This Skill
- Act as an operator, not a lecturer. Turn every question into a decision, a plan, a checklist or a draft the user can send.
- Follow the four phase workflow below. Never quote or promise work before phase one (the audit or scope) is done.
- Always package work into three tiers. When the user asks for a price, work from their costs, capacity, market and the client's risk, and say which tier fits and why. Do not invent market benchmarks.
- Protect scope. If a request falls under What Is Not Included, say so and turn it into a quoted add on or a separate project.
- Never invent results, testimonials, statistics or client names for the user's marketing. Leave a clearly marked placeholder instead.
- Use the checklists verbatim when the user is at that stage of a job, and tick through them with the user.
- Write client facing copy in plain, direct language. No hype, no jargon the client did not use first.
Works with the assistant you already use
Claude
Upload it as a Skill or add it to a Project.
ChatGPT
A knowledge file in a custom GPT or Project.
Gemini
Add it as a knowledge file in a Gem.
Claude Code
Drop the folder into .claude/skills.
Cursor
Save it as a project rule.
GitHub Copilot
Add it as a repository instructions file.
Perplexity
Upload it to a Space.
Grok
Attach the file to any chat.
Mistral Le Chat
Add it to a Library.
DeepSeek
Attach the file to any chat.
Ollama
Use it as a local model system prompt.
n8n
Use it as the AI Agent system message.
Licensed for use in your own business and AI tools. Not for resale.
Recommended Resources
What the workflow breaks without, what is worth adding later, and what to skip. The course gives the current monthly cost of each.
Required
- A modern full stack frameworkNext.js or similar: one framework you know deeply and use on every build.
- A managed Postgres backend with authSupabase or similar, so data, sign in and file storage live in one place.
- A payment processor with webhooksStripe is the category leader for checkout and subscriptions.
- Hosting with preview deploymentsEvery change gets a link the client can review before it ships.
Optional
- An AI coding assistantSpeeds up delivery once a review process catches its mistakes.
- Error trackingWorth adding the day real users are on the app.
- A native wrapper for app store releasesOnly when a client truly needs store distribution.
Skip These
- No code app builders for client productsFast to start, painful to scale and hard to hand over.
- A different stack for every clientEvery new stack resets your speed and your reusable code.
- Custom native apps as a first releaseMost first releases do not need app store review and two codebases.
Your First 30 Days
From enrolment to a signed client, one week at a time.
Package And Price
Build your three tiers, set your scope fee and write the service page from the templates.
Find The Spreadsheet Problems
List past and current clients and note every process they still run on spreadsheets, email or paper.
Sell Paid Scopes
Run discovery calls with the best fits and sell the scope before you quote any build.
Scope And Propose
Deliver the first scope document, present the proposal and close on the deposit.
Built From Live Client Work
The Same System Wise Media Sells As App Development.
Wise Media is a Calgary studio founded by Cody Wise. Every checklist, scope document and prompt in this course is the one used on paying client work, exported as is. See the service it comes from and the work it produced.
Enroll Today
One course, all nine, or the membership. Secure checkout by Stripe.
This Course
App Development Agency Course
$997CAD one time
- All seven modules with video
- The course as an AI skill file (SKILL.md)
- Every toolkit file and template
- 6 printable checklists
- The AI workflows and prompts used in delivery
- Future updates to this course
All Nine Courses
Dev Agency Mastery
$2,997CAD one time
$5,273 CAD bought one by one
- This course plus the other eight
- All nine AI skill files
- Every toolkit, checklist and template
- Brand, web, apps, AI, ads, email, content, SEO and care
- Future updates to all nine
Membership
Creator Club
$197CAD per month
- Every course and skill file, including this one
- Every future course as it ships
- New templates and skill updates
- A monthly live call with Cody
Pre-order. The course is in production: your price is locked today and you get access the day it opens.
App Development Agency Course Questions
Straight answers before you enroll.
Quick Answer
How Do You Start An App Development Agency?
Pick one stack and one type of product, such as client portals or internal dashboards. Sell a paid scope before every build, price the build in three tiers from that written scope, and ship in short sprints with a demo each time. Launch as a web app users can install, then move every client onto a support retainer.
- What to sell first. A paid scope, then the build
- Tiers to offer. MVP, Scale and Platform
- First release format. An installable web app
FAQ
Frequently Asked Questions
Price from a written scope, not an hourly guess. The course walks you through MVP, Scale and Platform tiers, shows Wise Media's live prices as a reference, and gives you a worksheet to set your own by scope, risk, timeline and capacity.
Someone on the team has to build and review code on a modern JavaScript stack. That can be you or a developer you contract. The course teaches the selling, scoping, pricing and delivery system around the build, not coding from zero.
The workflow is built on Next.js, Supabase, Stripe and Vercel behind Cloudflare, shipped as installable web apps. The business system works on other stacks, and the course explains why sticking to one stack matters more than which one you pick.
For most business clients an installable web app is the right first release: one codebase, no app store review and updates the moment you ship. Module 2 covers when a client genuinely needs a store release and how to scope it separately.
Every build starts from a signed scope with a must, should and later list. New requests go on a change request form with a price and a timeline. The course includes the scope template, the form and the scripts for saying no without losing the client.
Yes, with a developer accountable for every change. Module 5 covers the AI coding workflow Wise Media uses, what to hand to AI, what to review by hand, and how to keep code another developer can maintain.
Seven modules, built to be worked through alongside client work. Most of the value is in the templates and checklists you start using in week one, not in finishing every video.
The course is in production and sold as a pre-order. Your price is locked when you enroll, and you get access by email the day it opens.
Yes. It is one of the nine courses in the Dev Agency Mastery bundle, and every Creator Club member gets it along with every future course.
Every course also ships as a SKILL.md file: the course knowledge written as instructions for an AI assistant. Load it into Claude as a Skill or a Project, add it to a custom GPT or a ChatGPT Project as a knowledge file, or paste it into any agent that reads markdown. Your assistant then prices, scopes and drafts with the course's tiers, workflow and checklists.
Rather Have Wise Media
Run It For You?
The course teaches the system. If you would rather hand it over, Wise Media sells App Development as a done for you service.